Feeds:
Posts
Comments

Posts Tagged ‘blog’

The email below is the text of an email sent to me by WordPress in early January.  Their comments in black, mine in orange italics!

Crunchy numbers

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 5,600 times in 2010. That’s about 13 full 747s. [or about 1/10th of the inhabitants of a beehive… not quite as sexy sounding]

 

In 2010, there were 65 new posts, growing the total archive of this blog to 67 posts. There were 154 pictures uploaded, taking up a total of 161mb. That’s about 3 pictures per week.

The busiest day of the year was November 10th with 395 views. The most popular post that day was Now THAT’S a thank you note….

The part I found most fascinating was the following

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

Now THAT’S a thank you note… October 2010
2 comments

2

Why the white beeswax Queenie? October 2010
5 comments

3

Beeswax tealights – we put Queen B (and the others) to the test July 2010
6 comments

4

About Queen B October 2009

5

50 Kris Kringle gifts <$25 December 2010

 

So how fascinating is that?  Out of all the revealing, heartfelt, witty, intelligent, insightful things (!!) that I wrote last year, the one that was viewed the most was about a thank you letter (sent to a customer who gave a gift of Queen B candles).  Being someone who loves to analyse things (and wanting a full beehive complement of blog viewers in 2011!), I pondered why?  Is it that everyone loves a bit of good news?  Do Queen B blog readers have a latent fear that they don’t say thank you enough and want some tips?!

Penny for your thoughts…

– what do you enjoy reading on the blog
– what would you like to see more or less of?
– is doing a blog worthwhile, or should I reclaim my life and just focus on making beautiful beeswax candles?

The best/most helpful/insightful response (as judged by me!) will receive a selection of Queen B candles (as chosen by me!) to the value of $200.  Winner announced on Friday, 18th February 2011.


Queen B beeswax candles are made with 100% pure Australian beeswax a pure cotton wick and copious amounts of hand made love. We stock beautiful and stylish candle holders, personalised candles, votive candles and pillar candles that nourish the human spirit and our environment.

Advertisements

Read Full Post »

We are usually blessed to received lovely emails in response to my (newsy) newsletters, BUT after our last one, I received some negative feedback.  It read:

“Your email was way too confusing and LONG.  And the last one was too and I didn’t read it. Don’t expect people to read through all of it.  We’re too busy doing other things than read a long, windy emails spruiking products. Just a casual comment to help with you further marketing.”

Very to the point!  As it doesn’t happen often, and it was from a customer who actually purchases our pure Australian beeswax candles (ie someone who I can assume likes what we do generally) I gave it a lot of thought. On most points, I think his comments were probably true – yes, my newsletters are long.  This is because I like to share what we are up to.  To share the journey (so to speak).  I also don’t expect people to read through all of them… although I am absolutely touched and delighted to hear back from people who do.  I think that is a real privilege.  It is one reason why they end up being too long… because there is so much to tell you.  Perhaps boring to some, but real.  What I want people to know is that small business, and particularly running a small business hand-making 100% pure Australian beeswax candles, is incredibly rewarding, but a tough road.

The part of the feedback that hurt was that he thought they were ‘long, windy emails spruiking product’… which firstly proved to me that he hadn’t read most of my emails (as indeed he said), but made me worry that that is what people think my newsletters are.

To me, newsletters generally have a couple of goals:

1. Share a story/our journey, give an update, tell an anecdote etc; and/or

2. Try to sell product

In my own (biased) mind, I have always tried to err heavily on the side of the first goal.  Ultimately I feel that if people appreciate what you’re trying to do, appreciate your product, understand all of the thinking and integrity that goes into creating it, they will support you… ie buy product.  I don’t think that people buy product because you tell them to in a newsletter.

That said, whilst this business has survived on love for a long time, that won’t keep paying our commercial rent, beekeepers, wick manufacturers, Australian printers and wages for much longer.  So, yes, I do try to sell product… but I always try to do it in a way that is gentle and encouraging and relevant, rather than spruiking.

Having said all of that, I have decided to make some changes to our newsletter…

If you do read our newsletters, you will know that I have lots to say!  I will now say a lot more of that on my blog.  So, if you want the gory detail you can read things in detail on the blog.  If, however, you want the highlights of what’s going on in our world, you can just read the newsletter which will keep you up to date (briefly) with what we’re doing and what’s new.

If you have any thoughts on our newsletters, please post a comment below.


Queen B beeswax candles are made with 100% pure Australian beeswax a pure cotton wick and copious amounts of hand made love. We stock beautiful and stylish candle holders, personalised candles, votive candles and pillar candles that nourish the human spirit and our environment.

Read Full Post »

%d bloggers like this: