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Posts Tagged ‘Earth Hour’

For several years I’ve had a project bubbling away in the background to look at introducing tealight cups which are sturdier for reuse than aluminium cups.  I must admit that being a purist in terms of seeing the flame a candle, I was also looking for something clear to allow the flame to shine in all its glory for the entire burn of the candle.  What joy then to be able to achieve two fabulous outcomes with one innovation!

I am delighted to finally (after lots of research, questions and testing) to be introducing a new range of tealights with clear, sturdy, reusable tealight cups.

Clear tealight cup versus aluminium tealight cup

Clear tealight cup versus aluminium tealight cup

One of the issues on which I spent quite a bit of time was looking at the environmental credentials of these cups.  I must admit that initially I was put off by the idea that polycarbonate is a plastic.  What I found when I researched further is that there are several varieties of polycarbonate – the most expensive of which is the V0 rated polycarbonate meaning that there are zero emissions from the cup when the candle is burning.

Another fact which swayed me was that polycarbonate cups have a much smaller carbon footprint – around 1/9th of the energy is required in their manufacture.  To quote their response when I raised the issue of environmental credentials “In order to mould an aluminium cup the Bauxite used in manufacturing has to be melted at a temperature of 1800 degrees Celsius.  Polycarbonate melts at about 260 degrees Celsius.  That means that to mould an aluminium cup, you require about nine times the amount of energy.”

And then there is the issue of reuse.  As any of you who have reused the aluminium cups would know, they tend to get quite battered around!  The clear cups are significantly thicker and sturdier which makes them significantly better for reuse.  When your tealight has burnt out, simply flick out the metal sustainer that was holding up the wick and insert a tealight refill.  If you think the cup is looking dirty, soapy hot water will clean them up a treat (that tricks holds for any candleholder that may be looking worse for wear).

During testing (over 500 tealight cups worth), there was an occasional (less than 1%) issue with the 9 hour tealight cups slumping on one side.  This is due to the curvature of the self-trimming wicks and the higher melting point of beeswax.  To compensate, we’ve included 12 cups in the 9 hour tealight pack which promises 6.

Both the polycarbonate and aluminium cups are also 100% recyclable.

In short polycarbonate cups stack up quite well:

* their carbon footprint is about 1/9th of that of making aluminium cups
* they are signficantly sturdier and more suitable for reuse
* we use V0 rated cups meaning no emissions during burning

… and, of course, they reflect more light (making them more fit for purpose) and, in my opinion, are more beautiful to use.

With Earth Hour just 1 week away, we are taking 20% off RRP for the 4 new products we have at launch for 48 hours only (until midnight 27th March 2012):

Box of 24 x 8-9 hour beeswax tealight candles with 6 clear reusable cups

Box of 24 x 8-9 hour beeswax tealight candles with 6 clear reusable cups

Would love your thoughts and feedback.

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O.K., so I’m trying something a little new this time…

Today we launch our newest offering… Bee Lights.  They’re stunning.  Couldn’t be happier with them if I tried!

Bee lights - beeswax nutrition for the soul

… they are an irregular size (around 7-8mm)… so you can have a lot of fun with making your own candleholders.  [We’ll have a competition on that one shortly].

With Earth Hour coming up on Saturday, 26th March, I thought we’d do a little promo to get the word out.

So, here’s the deal:

For every 50 packs of Bee Lights sold between now and 17th March 2011 (that will give us & Australia Post 9 days for delivering before Earth Hour), we’ll take $1 off the Earth Hour special price (to a minimum of $14.95)Click here if you just can’t wait to order.  Yes, that’s right, you have the opportunity to get up to 40% off.  Just this once.  Won’t happen again.  If I weren’t making them, I’d be buying lots of them while the special offer is on.  I’d also be telling everyone I know! (well, actually I already am).  And I’d be stocking up the pantry because soon pure beeswax candles from Queen B are actually going to be cheaper than using electricity.  Oh, and I’d also be stocking up the pressie cupboard because even if the price does end up being $25, they’re a wonderful gift, and if it’s cheaper, then that’s even more wonderful (for you)!

Just to be clear, you don’t need to buy 50 packs to get $1 off… I’m told that what I am doing is “crowdsourcing”.  So we need a crowd of people to buy Bee Lights.  The final price will only be determined at close of business on 17th March 2011.  Basically the RRP of $24.95 will drop by 2c for every pack sold to a minimum price of $14.95.  EVERYONE who orders as part of the promotion gets the minimum price, so don’t stress about what your order says.  If you want to see what the final price was (before you get your parcel in the mail), just come go to the Bee Lights page on the website and it will advise the final price.

A pack of 10 Bee Lights will normally retail for $24.95.  On 18th March 2011 the price will be $24.95.  So, you have a limited opportunity to buy a pack of Bee Lights for as little as $14.95.  We just need to spread the word and get 500 packs pre-ordered.

ORDER NOW. We won’t charge your card until the 17th of March, when the price will be determined by how many have been sold at that time.

Bee lights - candleholder display

Why am I doing this (apart from to sell lots of candles)?

Business 101

There are 2 really good business reasons for doing this promo:

1. We have a lot of fixed overheads (rent, wages, vehicles, all the equipment etc etc).  By choosing to use only 100% pure beeswax and to manufacture in Australia, we also have low margins (otherwise we wouldn’t sell any candles).  So, that means we need to do volume.  We know that once someone burns a Queen B candle, they understand the difference.  So, we need more people trying (& loving) Queen B candles.  If we could double or triple our customer base, we’d not only have a happier, healthier nation (and planet), but we’d also be able to cover our expenses EVERY month and do more to support the beekeeping industry.

2. Worker bees… we do about 50% of our revenue in the last 3 months of the year.  That makes things a little quiet for the remainder of the year.  And yet, it take at least 2 years to train a candle-maker properly, and I have to give them consistency in working hours in order to keep them.  So, running a promotion like this keeps them busy.   In fact I’ve already assumed it is going to be a roaring success (we usually get a huge reaction to 10% off, so I am anticipating meltdown with up to 40% off) and we’re already in production on bee lights.

So, please help us spread the word.

These are truly one of my favourite candles and are going to be a bargain at their RRP of $24.95 (for 10 candles).  With this promotion, if we do it right, you have the opportunity to buy at up to 40% off.  Order now knowing that we won’t charge your card until the 18th March when we know what the price will be set at.  That’s no downside and lots of upside.

Cheers

Cate xx


Queen B beeswax candles are made with 100% pure Australian beeswax a pure cotton wick and copious amounts of hand made love. We stock beautiful and stylish candle holders, personalised candles, votive candles and pillar candles that nourish the human spirit and our environment.

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We’re kicking off the Queen B Giveaway bonanza with an Earth Hour photographic giveaway (see earlier post on The Design Files for more about why we’re doing this).

Simply capture a few photographs from your Earth Hour activities candlelit by Queen B candles (yes, I can tell the difference between a Queen B candle versus other toxic candles because a beeswax candle has a more golden light)! Upload your photographs to our Facebook fan page (click the Facebook link in the right hand column or go to http://www.facebook.com/pages/Queen-B/127493264895).

Princess Bee and I will pick a winner who will receive $200 worth of Queen B candles (we’ll pick those too)!

Earth Hour celebration

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Last weekend Sydney City Council had the official opening of the new Town Hall replete in solar panel splendour.  As part of the celebrations, the Live Green House was on location as were volunteers from the WWF Earth Hour team.  We were approached to ask if we could send along someone to teach beeswax candle-rolling.  With over 20,000 candles rolled, we sent in Ade (bung knee and all) and from all accounts it was very popular.

Queen B candle-rolling class at Live Green house

Earth Hour is traditionally one of our busier times of year thanks to the ‘naturally carbon neutral’ status of pure beeswax candles (according to the organisers themselves).  Of course it makes sense that pure beeswax, made by bees to store honey WOULD be more earth friendly than petro-chemical candles (paraffin) or hydrogenated/bleached soya oil or palm oil candles.  Then again, based on our sales, about 99.99999% of people are turning off their lights and lighting environmentally damaging (not to mention the damage to your health) candles.

For more information on the toxicity of candles, read our post on the article I wrote for Living Wisdom.


Queen B beeswax candles are made with 100% pure Australian beeswax a pure cotton wick and copious amounts of hand made love. We stock beautiful and stylish candle holders, personalised candles, votive candles and pillar candles that nourish the human spirit and our environment.

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This year we’ve having to go it alone in marketing our pure Australian beeswax candles for Earth Hour.

Last year WWF used our Eco-bulb as their official Earth Hour candle. [This year they have outsourced their entire store to a corporate apparel company who have sourced a torch from China to go with the t-shirts they have made in China]… ‘turn off your lights and switch on a torch’… not sure that it has the same ring or effect as a lighting a pure beeswax candle.

To celebrate Earth Hour 2010 we’ve created 100 Limited Edition small eco-bulbs to accompany the medium eco-bulb which is a constant part of our range.  The eco-bulb’s burn really quite beautifully – the screw in part of the bulb burns away completely and then the candle burns down into the ‘bowl’ of the bulb… it took months of wick testing to find the right wick, but oh how good is it when we do?!

Queen B Eco-bulb duo candles

Queen B

Queen B eco-bulb duo pack in sinamay

There are only 100 of these special Limited Edition Eco-bulb Duo packs.  The two candles come packaged in one of our beautiful, bio-degradeable sinamay bags.  To purchase the duo-pack online, go here – http://queenb.com.au/shop/index.php?cPath=206.


Queen B beeswax candles are made with 100% pure Australian beeswax a pure cotton wick and copious amounts of hand made love. We stock beautiful and stylish candle holders, personalised candles, votive candles and pillar candles that nourish the human spirit and our environment.

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One of our most exciting times of year is Earth Hour… because it focuses people on the environment and because the World Wildlife Fund (the organisers of Earth Hour) are specific about only 100% pure beeswax candles being natural carbon neutral.  They state:

“… make sure you use 100% pure beeswax candles which are gentler on our planet – smoke free, non-toxic and non-allergenic.  They are also made of natural beeswax, not petroleum based wax, so they are effectively carbon neutral.” WWF

This year Earth Hour is being held on 27th March 2010 at 8.30pm.  It is estimated that over a BILLION people globally will turn off their lights for Earth Hour.

The event, which began in Sydney in 2007 with 2 million people switching off their lights, swelled to more than 50 million people around the globe in 2008.  In 2009, participation intensified by hundreds of millions as 4159 cities, towns and municipalities in 88 countries, as well as many of the world’s best-known landmarks, acted for climate change.  Organisers have stated that cities participating in 2010 have already overtaken those that took part last year.

The World Wildlife Fund in Australia have been purchasing Queen B candles to light their landmark Sydney event since inception in 2007.  What will you be using to light your Earth Hour?

Queen B rolled tapers

WWF Earth Hour event - Queen B rolled tapers

WWF Earth Hour event - overall look

Here are a few images from the official WWF events in past years.

Earth Hour lit by Queen B rolled tapers

Queen B plain wrap pillars lighting Earth Hour event


Queen B beeswax candles are made with 100% pure Australian beeswax a pure cotton wick and copious amounts of hand made love. We stock beautiful and stylish candle holders, personalised candles, votive candles and pillar candles that nourish the human spirit and our environment.

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