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Archive for June, 2010

One of things that I find enchanting about candlelight is the way it dances.  The light it throws.  The shadows.  The play of light.  It is one of the things that I look for when choosing candle-holders and glassware for Queen B candles.

A picture speaks a thousand words they say, so in break from my usual form, I’ll just show you what I mean!

Glass hanging candle holder

Glass candleholder with hanger

Glass and wicker hanging tealight candle holder

Glass & wicker hanging tealight candleholder

Glass and wicker hurricane lanterns

Glass and wicker hurricane lanterns

All photographs taken with my Canon IXUS 8515 digital camera (ie nothing sophisticated!).


Queen B beeswax candles are made with 100% pure Australian beeswax a pure cotton wick and copious amounts of hand made love. We stock beautiful and stylish candle holders, personalised candles, votive candles and pillar candles that nourish the human spirit and our environment.

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I have hand painted a LOT of bespoke design candles over the years doing Queen B, and I must admit there is something quite lovely about knowing that we can hand-make and paint a candle that is going to blow people away.  Yesterday, I was blown away…

I received a fax in the morning asking me to quote on painting a bespoke design.

I immediately noticed that the fourth ‘toe’ was missing from the second pad, so I called.

All I can say is that everyone needs a friend like Emma in their life.  Emma’s friend was recently devastated to lose her 10 year old dog, Otto.  Otto had lost one ‘toe’.  Memorial candle specifically for Otto.

Thank you to Emma for inspiring me to be a better friend.


Queen B beeswax candles are made with 100% pure Australian beeswax a pure cotton wick and copious amounts of hand made love. We stock beautiful and stylish candle holders, personalised candles, votive candles and pillar candles that nourish the human spirit and our environment.

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I always say that the true beauty of a Queen B candle is only apparent when it is lit… hot off the press these beautiful shots from Joanne.  (yes, we feel honoured to receive these less than a month since the wedding)

From this…

Hand-painted unity wedding candlesto this…

Unity candles ceremony - Queen B candlesQueen B Wedding unity candles lit

or this…

Hand-painted beeswax wedding candles

and this… (although this is a beautiful shot)

Beeswax tealight in fishbowl tealight holder

to these…

Wedding reception lit by Queen B beeswax candles Long burning tealight for weddings

Heartfelt thanks to Joanne for sharing the images and to her photographer Peter Merison from Shoalhaven Studios.


Queen B beeswax candles are made with 100% pure Australian beeswax a pure cotton wick and copious amounts of hand made love. We stock beautiful and stylish candle holders, personalised candles, votive candles and pillar candles that nourish the human spirit and our environment.

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I have spent a lot of time over-analysing Queen B!  The breadth of what I think about is extensive, so I’ll spare you most of it.  The part I do want to share in this post is my thinking about how we’ve survived this long, how I would like Queen B to grow and thrive, and one of the things I’m doing about it!

Making and selling what would be considered a luxury good during a global financial crisis is tough… particularly when you’re operating on narrow margins.  I am convinced that one of the reasons we have survived is because our customers are extraordinarily loyal (and probably consider lighting a candle an affordable luxury).  I highlight “extraordinarily” because I genuinely believe that what we have is special and unique.

With 15 years in the corporate sector prior to launching into Queen B full-time, I’ve seen companies that make decisions based only on what is best for the company and then wonder why their customers aren’t loyal.  What I have learned with Queen B is that loyalty can’t actually be bought, it must be earned.  And perhaps more importantly, it is a two way street.  That got me thinking.

We have a disproportionate number of customers who buy Queen B candles either because they received one as a gift, or because they have experienced them at the home of a friend.  We particularly want to reward our customers who are passionate about Queen B candles.  Who help us spread the word in the absence of an advertising budget!  Who think of us for gifts for friends.  Who consider a little natural beeswax candle light as being an important part of their lives…

Which is a really long winded way of getting to my point…

Coinciding with the launch of our new website (in fact it was one of the major reasons for overhauling our site) is the launch of our new Queen B Frequent Foragers Program.  Every dollar that you spend with Queen B online (excluding postage) goes towards increasing your loyalty reward.  Adam, clever web guy, has even managed to migrate all of your previous orders into the new system, so your reward level is based on all of your online orders to date.  The rewards are as follows:

  • once you’ve spent $1000 online with Queen B, we’ll give you 3% off your future online orders
  • once you’ve spent $2000 online with Queen B, we’ll give you 4% off your future online orders
  • once you’ve spent $3000 online with Queen B, we’ll give you 5% off your future online orders
  • once you’ve spent $4000 online with Queen B, we’ll give you 6% off your future online orders
  • once you’ve spent $5000 online with Queen B, we’ll give you 7% off your future online orders

Your Frequent Foragers reward applies IN ADDITION to any other special offer that we may have on at the time.  Most importantly the rewards are real.  They apply to every item on our website.  And whilst it may seem like a lot to spend (and it is a lot to spend), I am sure that if you think through how much you spend on gifts during the year (think: thank you gifts, birthday gifts, feel better gifts, I’m sorry gifts, I think I’m meant to be sorry gifts, I like you a lot gifts, I love you gifts, I appreciate you gifts, cheer up gifts, christmas gifts, congratulations gifts, gifts for new mums etc) you’ll probably find that we have something perfect and that you’ll be earning rewards in no time at all.

Now for the fine print:

1. There may be times when we offer some extra-special deal so generous that we need to withhold the loyalty reward just for that time. We reserve the right to do that, but will never do so unreasonably.

2. We reserve the right to change the program (I am not anticipating doing this, but I know enough about the surprises of business to know that unforeseen things happen and that we need flexibility to change with the times).  Our two core drivers will remain that a) the business is viable, and b) our customers are not just happy, but absolutely delighted.

Postscript

The universe has a funny way of playing games… just as I am writing about how big companies just don’t understand the REAL meaning of loyalty I’ve just seen an NRMA ad about their ‘loyalty’ program.  As an NRMA customer, I wasn’t feeling it!


Queen B beeswax candles are made with 100% pure Australian beeswax a pure cotton wick and copious amounts of hand made love. We stock beautiful and stylish candle holders, personalised candles, votive candles and pillar candles that nourish the human spirit and our environment.

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Warning: this post has absolutely nothing to do with pure beeswax candles or Queen B!

One of my resolutions this year was to try to have a little more balance in my life.   Making beeswax candles started as a hobby.  It was my creative outlet outside of full-time work.  Once I started doing Queen B full-time it was so engaging on every level, and so demanding, that I forgot about balance.

Upon trying to implement my new resolution I realised, however, that I had worked 7 days a week for so long that I had actually forgotten how to relax.  And in the back of my mind there was always this demanding infant business where the work is never done.  So, after not doing anything about it for weeks, I decided that I’d practice ‘active relaxation’ instead!  I’d plant a veggie patch on my balcony.

With my trusty guide (the Australian Edition of Grow Vegetables by Alan Buckingham) in hand, I made up a couple of wooden planter boxes.  What a delight to grow things.  Just as good as making things!  The first thing I do when I get home every day (regardless of the time) is to go onto the balcony to see what’s been going on.  Note to any aspiring veggie growers – plant brussel sprouts (even if you don’t like the taste) because they grow so quickly that there is a noticeable difference EVERY DAY.  It is fabulous.

I absolutely enchanted today to notice that snow peas actually grow out of the flower.  OK, I probably should have known that, but I didn’t.  It is so beautiful, I thought I’d share…

Snow pea being born

Second snow pea being born

A family of snow peas (there's a newborn at the top)


Queen B beeswax candles are made with 100% pure Australian beeswax a pure cotton wick and copious amounts of hand made love. We stock beautiful and stylish candle holders, personalised candles, votive candles and pillar candles that nourish the human spirit and our environment.

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I received these beautiful photographs this week from master craftsman & talented designer, Glen Ryan.  As you can see, Glen is also something of a fan of Queen B candles for his incredible, individually hand-turned and carved Luminary candlesticks.

I am reminded again that the true beauty of a Queen B candle is most apparent when it is lit and lighting up lives…

Glen Ryan - Luminary 1

Glen Ryan - Luminary 2

Glen Ryan - Luminary 3

Glen’s photographs will go into our photo competition.


Queen B beeswax candles are made with 100% pure Australian beeswax a pure cotton wick and copious amounts of hand made love. We stock beautiful and stylish candle holders, personalised candles, votive candles and pillar candles that nourish the human spirit and our environment.

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Oh my goodness, the last 24 hours has been an absolute riot!  Bring it on.  More of that please universe?!

It seems that there was some pent up demand for Queen B candles and everyone just needed a little nudge, a little reminder, that life is too short not to be bathed in beeswax candlelight.

It seems that our new website largely survived unscathed (good one Adam!) and I am fabulously, deliriously happily scathed!  I have done the stairs in our building no fewer than 40 times today (to all the analysts out there, yes I was a little inefficient in my processes).   I used an entire 50 meter roll of our beautiful, water-activated arabic gum paper tape (sticky tape is really toxic).  A 200L bag of our eco corn flour stuffing… and stuck the last label on its parcel about 2 minutes before Australia Post arrived!

So chuffed to be warming up your winter with pure Queen B candlelight.

Thanks for jumping on board… I just got a taste for what I would like Queen B to be like every day!

To top it all off, I received a beautiful card from a customer today… here’s the front of it…


Queen B beeswax candles are made with 100% pure Australian beeswax a pure cotton wick and copious amounts of hand made love. We stock beautiful and stylish candle holders, personalised candles, votive candles and pillar candles that nourish the human spirit and our environment.

Read Full Post »

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